I'd like to approach my music video with a cinematic aspect to it.
I intend to achieve this by creating a movie-like narrative to the music video.
Below are two examples of videos that have the cinematic feel to it.
The reason why I'd like to approach my music video in this way is because it's not commonly done. When it is done, there is a less retention rate on the video rather than if it's a bunch of different shots of the singer singing. The narrative behind the music video would practically engage the viewer and make them want to watch until the end to know what happens, or to piece together the story.
This is good because not only does it engage with the viewer while they listen to the music, but also get them to ponder about what they just saw and they are more-likely going to remember it.
The use of music video
Music videos are intentionally meant to be a "short movie/documentary" displaying song and imagery to grab the audiences attention. That said, music videos nowadays aren't really "short films" but instead a collage of different shots sequenced together to make it aesthetically interesting - sometimes having no meaning or relation to the song!For Example:
A lot of the times, artist use music videos to get a point across. Seeing as music is a good way to memorize or understand something, a lot of artists use music as a way of expressing their point of view. For example, famous American Rapper, Eminem, made a political video about George Bush as president. After this video (below) he lost a lot of fans and respect, but the good thing was he expressed himself through the use of music which gave him respect from different people.
THE HISTORY & PURPOSE OF MUSIC VIDEOS
Music videos mainly started around the 1970s, prior 1980s. In fact, the song "Bohemian Rhapsody" is considered the "first music video" to come out. Though there are older videos of people singing/performing but it was generally not for the same purpose. An example of this is St Louis Blue’s – Bessie Smith 1929 Blues singer Bessie Smith appeared in a two-reel short film called Saint Louis Blues ( 1929 ) featuring a dramatized performance of the hit song.
Below is the song Bohemian Rhapsody music video:
Below is the song Bohemian Rhapsody music video:
For me, I'd say the purposes of Music Videos are to promote the artist and also give meaning to perhaps why they've made the song/video. The use of a video makes the audience remember the video as well. This could be because of the dance moves used or where the location was set. If they remember the song, or recognise at least a small proportion of the song, then that's a good thing in a numerous amount of ways. Music videos started becoming really popular because it is like a short film. Companies started to get really interested in this because Music videos are one of the main things in the general society, so promoting products through the use of music videos is a good way to get potential customers. They began contacting artists and asked them if they wanted to advertise their products and they will get paid. This is also known as product placement. A lot of music videos then started to place products in their music videos; for example: Adidas shoes in Hip-Hop music video.
Though in this video, it was not a paid product placement. When Adidas saw that it went viral, they contacted them and offered money as well as future product placements concerning Adidas products. Unfortunately, product placement at the time was widely dishonoured by many. MTV refused to do any type of product placement, so they began putting mosaics and blurring out t-shirts, shoes, and other things that could attract their viewers on their television shows. Some artists did not like product placements either because they want their video to be a music video and not an advertisement.
It was also illegal to do product placements in some states in America, United Kingdom and other countries. As it has become so popular over the past few years, the United Kingdom (for example) had legalized it to occur. Once that had been done, a hit UK television series, Eastenders, almost immediately started putting product placements in their shows. In fact, after it was legalized, their next show opened with the Canon DSLR right in the centre of the screen.
By examining that RUN DMC music video, you will notice that it is not your standard music video you see today but instead a collection of images and text typography. Back then, that's how a lot of artists did their videos. They did not completely rely on production work to get their song across but instead pictures and realtime up-beat pacing caught the viewers eye and still classed it as entertainment.
Though in this video, it was not a paid product placement. When Adidas saw that it went viral, they contacted them and offered money as well as future product placements concerning Adidas products. Unfortunately, product placement at the time was widely dishonoured by many. MTV refused to do any type of product placement, so they began putting mosaics and blurring out t-shirts, shoes, and other things that could attract their viewers on their television shows. Some artists did not like product placements either because they want their video to be a music video and not an advertisement.
It was also illegal to do product placements in some states in America, United Kingdom and other countries. As it has become so popular over the past few years, the United Kingdom (for example) had legalized it to occur. Once that had been done, a hit UK television series, Eastenders, almost immediately started putting product placements in their shows. In fact, after it was legalized, their next show opened with the Canon DSLR right in the centre of the screen.
By examining that RUN DMC music video, you will notice that it is not your standard music video you see today but instead a collection of images and text typography. Back then, that's how a lot of artists did their videos. They did not completely rely on production work to get their song across but instead pictures and realtime up-beat pacing caught the viewers eye and still classed it as entertainment.
